New York Projects
Lakeside at Prospect Park
A year-round recreation destination in the heart of Brooklyn, Prospect Park with two ice skating rinks
Destination Highlights
•100,000 skaters from November 15 - April 5
• $74M, 26-acre new construction and redevelopment
• 10M annual Prospect Park visitors
• Two permanent skating rinks – 32,000+ square feet of surface area
• Year-round activation and programming including boating, cycling, ice skating, hockey, roller skating, water play, and music/concerts and festivals
• Designed by international award-winning architects Tod Williams and Billie Tsien
• Conveniently located near The Barclay’s Center, Brooklyn Botanic Garden, Brooklyn Museum, and the internationally acclaimed Brooklyn Academy of Music (BAM)
Celsius at Bryant Park
Celsius, a 7,000 sq. ft. two-story glass-enclosed restaurant, bar, and event space in Bryant Park serves over 30,000 guests in its four-month season
Destination Highlights
• Bank of America Winter Village at Bryant Park
-Multi-year sponsorship
-Corporate entertainment and hospitality
- Holiday Tree Lighting featuring singer Ingrid Michaelson, 2010 Men’s Figure Skating Gold Medalist Evan Lysacek, and 2012 U.S. Pairs National Champions Caydee Denney and John Coughlin
• DreamWorks Animation’s Penguins of Madagascar
-Movie Premier party including character skate, red carpet, and hospitality
• Lululemon Athletica
-Run. Relax. Rejuvenate. Post-NYC Marathon reception with hospitality, massage, and gift bags
Big Apple BBQ Block Party
The nation’s largest, weekend-long, free culinary and music festivals featuring 15 of the world’s greatest barbecue Chefs and personalities and a curated lineup of free live music
Destination Highlights
• Programming included immersive attractions, interactive zones, and brand-dominated activations
• VIP Hospitality and Access allow for exclusive insight, talent meet & greets, and other invite-only amenities
• Over 140,000 attendees and 190 million media impressions
• Live TV Segments include The Today Show, CBS This Morning, and Good Morning America
• One of Madison Square Park Conservancy’s largest annual fundraisers; raised nearly $1.2M since inception
• Nearly 50% of attendees are from outside New York City, driving ancillary tourism and hospitality revenue to the local community
Seaport Ice Rink
5,000 sq. ft. winter rink in Lower Manhattan, offering a unique skating experience under the Northern Lights with over 25,000 visitors per season
In partnership with Howard Hughes Corporation, Legacy conceptualized, produced and operated Seaport Ice, a modular outdoor 12,000 square foot outdoor attraction and ice skating rink with related ancillary facilities that were temporarily installed each winter season on the piers at South Street Seaport. This was the first phase of a master plan to redevelop and infuse community-based activities into the downtown landscape.
Pier 84 - Hook’d on the Hudson
Located on Pier 84 along the Hudson River, Hook’d is a full-service indoor/ outdoor establishment. A prime location nestled next to large tourist destinations including the Circle Line Ferry and the Intrepid Museum.
Destination Highlights
• Complete interior and exterior redesign and build out of restaurant and bar space located on 43rd Street on Pier 84.
• Operations year-round, with peak activity during warmer months when the outdoor space was in use.
• Full-service kitchen and dual bar operations (indoor and outdoor) offering a fresh, made-to-order menu alongside beer on tap, wine, and specialty cocktails.
“Grub & Games” and “GRUB & go”, Bluestone
Grub & Games, Lakeside - One of the signature elements of Lakeside in Prospect Park is its food, beverage and hospitality offerings including a full-service, indoor/outdoor café —Grub & Games. Featuring a full spectrum of dining options including light bites, sandwiches, custom desserts, craft beers, wines and specialty cocktails. Grub & Games includes catering services for groups, parties, and special events and Grub & Go for quick takeaway items and snacks.
Juneteenth Celebration
Annual Juneteenth event hosted at LeFrak Center at Lakeside, Prospect Park. A vibrant, family-friendly celebration of African American freedom, culture, and heritage in partnership with Fun with Friends.The event Featured live music and DJ performances, arts, games, and food, attracting diverse community members.
Destination Highlights
• Open the public with over 3,000 attendees
• Family-friendly cultural programming
including live music and DJ’s featuring local
Black artists.
•. Interactive Elements: Engaged attendees with
games, workshops, and cultural storytelling
sessions.
• Community Involvement: Partnered with local
organizations, artists, and vendors to
showcase the best of Brooklyn’s diverse culture.
• Raised awareness for the LeFrak Center and
the historical significance of Juneteenth and
fostered positive community engagement
Curlfest Roller Disco
An all-day ticketed event with over 4,000 attendees celebrating African American female empowerment, beauty, and roller disco culture. Bringing together roller disco skating and soul with beauty pop-ups, music, and a lively atmosphere to create a unique experience on wheels.
Destination Highlights
• Fostered inclusivity and embraced self expression,
creativity, and confidence.
• Beauty activations: Featured beauty stations with
hair and makeup experts, empowering women to
embrace their natural beauty.
• Roller Disco Vibes: High-energy skating and
dancing, upbeat music, and retro roller disco
themes to keep the crowd moving and grooving.
• Cultural fusion and blend of fashion, beauty, music,
and community celebrating African American
women and their culture.
• Increased exposure for local beauty and wellness
brands, creating opportunities or small
businesses.
• Sponsor opportunities included Target, Makers
Mark and Vita Coco
HBO Film Series at Bryant Park
The HBO Film Series at Bryant Park is an outdoor summer tradition celebrating film and community that is open and free to the public. Hosted on the Bryant Park lawn, the series features classic and fan-favorite movies curated for a diverse audience. With Bryant Park as the central location and iconic backdrop, and HBO’s access to content, the film series grew into a destination for locals and tourists alike.
Event Highlights
• The festival fostered a sense of community as
thousands of attendees gathered for free movie
screenings.
• HBO curated a mix of film classics, blockbusters,
and cult favorites, appealing to audiences of all
ages.
• The festival drew an average of 5,000 attendees
per screening, with certain nights surpassing
8,000.
• Strengthened HBO’s connection with audiences by
creating an interactive, real-world extension of
their brand.
• Solidified Bryant Park’s reputation as a hub for
premier cultural and community-driven events.
• Boosted local tourism and supported small
businesses through partnerships with vendors and
sponsors.
Prospect Park Soirée
Attendees prepared delicious picnic feasts, laid out beautiful table décor, and danced the night away to commemorate the Park’s 150th Anniversary.
The theme of the year was creative or custom designed headwear where attendees showcased their most creative pieces with a wide variety of show stopping toppers
Destination Highlights
• 4K+ attendees, including Senator Chuck Schumer and a number of elected official and dignitaries
• Entertainment included live band, DJ, dancing, live congo line, and prizes for best attire
