Event & Production
Case Studies

AVP National Tour - Manhattan Beach, CA

Located in Manhattan Beach, CA

  • Over 50,000 visitors - the largest stop on the Tour and the epicenter of beach volleyball

  • 4-day full competition including Olympic athletes and qualifiers

  • Temporary/modular indoor/outdoor experience including custom designed sponsor village, interactive area, and food/ beverage zones

  • AVP First & Club VIP: Hospitality experience and courtside seating with full service food and beverage options and curated menus

  • Two-story VIP and Club Lounge featuring catered buffet breakfast and lunch service as well as dedicated alcoholic beverage service with themed cocktails

  • Custom fabricated and installed Kona Beer Garden

  • Featured cash bars as well as sampling and courtside table service

  • Locally sourced temporary service and support staff

  • Secure all DOH and SLA certifications and permits

Big Apple BBQ - New York, NY

The nation’s largest, weekend-long, free culinary and music festivals featuring 15 of the world’s greatest barbecue Chefs and personalities and a curated lineup of free live music

  • Founded by Danny Meyer

  • Dedicated Food and Beverage Zones - including a full Beer Garden, Sweet Treats, BBQ Pits and Sides n Fixins

  • Programming include immersive attractions, interactive zones, and brand-dominated activations

  • VIP Hospitality with curated catering menu, specialty cocktails, exclusive talent meet & greets, and other invite-only amenities

  • Over 140,000 attendees and 190 million media impressions

  • Madison Square Park Conservancy’s largest annual fundraiser; raised nearly $1.2M since inception

Prospect Park Soiree - Brooklyn, NY 

Highlights:

  • Attendees prepared delicious picnic feasts, laid out beautiful table décor, and danced the night away to commemorate the Park’s 150th Anniversary

  • Theme of the year was creative or custom designed headwear where attendees showcased their most creative pieces with a wide variety of show stopping toppers

  • 4K+ attendees, including Senator Chuck Schumer and a number of elected official and dignitaries

  • Entertainment included live band, DJ, dancing, live congo line, and prizes for best attire

Martha Stewart Wine & Food Festival - Brooklyn, NY 

National Martha Stewart Wine and Food Festival tour in prospect Park, Brooklyn with over 2,000 ticketed attendees featuring multiple food purveyors and brands

  • Martha Stewart cooking demonstrations in the ‘Martha Stewart Experience Pavilion’

  • ”Meet Martha Experience" wine tasting, “Good Things” demo and an exclusive book signing.

  • Multiple restaurant participants offering samples and retail items for sale

  • Dedicated VIP food and beverage services and menu

  • Multiple food and beverage stations located throughout the property serving a la carte retail items

  • Temporary and modular stations, POS and ticketing

Lululemon Brand Event - New York, NY 

Lululemon looked to Legacy and Celsius to host a post NYC marathon party. Hospitality included a variety of healthy foods and replenishment stations, massage chairs, live DJ, and a well-earned selection of beer and wine.

Real Simple Pop-Up Event - New York, NY 

The custom designed, Real Simple Pop-Up Shop in Bryant Park hosted six days of gift giving ideas, food sampling, celebrity appearances, demonstrations, giveaways and more.

Google Pop-Up Event -
New York, NY 

Google launched the Nexus Tablet within a custom branded, designed and high tech structure erected for 37 days in Bryant Park. Guests were invited to experience a 3D snow globe, photo exhibit, and demo the new Nexus Tablet.

Kate Spade Pop-Up Event - New York, NY

 Kate Spade erected a custom branded heated pop-up dome which attracted savvy midtown shoppers. This unique arctic-themed shopping destination was a one-stop for fashionable gifts and accessories.

Other Case Studies