Recreational case studies

Lakeside Ice Rink at Prospect Park - Brooklyn, NY

A year round recreation destination in the heart of Brooklyn, Prospect Park with two ice skating rinks

100,000 skaters from November 15 - April 5

• $74M, 26-acre new construction and redevelopment project

• 10M annual Prospect Park visitors

• Two permanent skating rinks – 32,000+ square feet of surface area

• Year-round activation and programming including boating, cycling, ice skating, hockey, roller skating, water play, and music/concerts and festivals

• Full service food and beverage options including indoor/outdoor eating areas

• Designed by international award-winning architects Tod Williams and Billie Tsien

• Conveniently located near The Barclays Center, Brooklyn Botanic Garden, Brooklyn Museum, and the internationally acclaimed Brooklyn Academy of Music (BAM)

Bryant Park Winter Village - New York, NY

The iconic holiday market and 17,000 sqft ice skating rink in NYC, offers a vibrant and bustling atmosphere

300,000 skaters from November 1 - March 31

• Highest volume ice skating rink in the country

• Hosts over 300,000 skating patrons per year on its 17,000 square foot sheet of ice

• Collectively, The Winter Village is home to over 200 events per year – special events, marketing activations, media-driven film and photo shoots, product launches and more

Event Highlights:

• Bank of America Winter Village at Bryant Park

° Multi-year sponsorship

° Corporate entertainment and hospitality

° Holiday Tree Lighting

• DreamWorks Animation’s Penguins of Madagascar

° Movie Premier party including character skate, red carpet, and Hospitality

• Lululemon Athletica

° Run. Relax. Rejuvenate. Post-NYC Marathon reception with hospitality, massage, and gift bags

•Men’s Figure Skating Gold Medalist Evan Lysacek, and 2012 U.S. Pairs National Champions Caydee Denney and John Coughlin

New Rochelle Ice Rink - New Rochelle, NY

Provided seamless and turnkey holiday shops and ice rink installation, operations, and infrastructure to operate an outdoor Holiday Market experience at the New Rochelle Transit Center.

We provided the following elements::

• (35), 8’ x 10’, Holiday Market Kiosks

• Generator(s) and power distribution

• (1) 24’ x 60’ synthetic ice-skating rink

• (1) 16’ long x 8’ wide stage

• Holiday lighting and decorations on kiosks, trees and bushes, train station building and columns of Transit Center garage.

Core objectives of the project:

• The Ice Rink and Holiday Market will be the seasonal winter centerpiece for The City of New Rochelle

• Deliver a unique guest experience and amenity for all visitors;

• Design and facilitate a program that is uniform and cohesively themed with the design, décor, branding and messaging;

• Engage with the local community, civic groups, charitable organizations, schools, and residential audiences through the promotion of public programs, events, and attractions; 

• Encourage participation of third party affiliates and retail partners to support the holiday program and provide added value to guests by actively engaging consumers through promotions, programming enhancements and shared marketing efforts.

The Rink at Canalside - Buffalo, NY

12,000 sq ft outdoor rink, temporarily installed each winter season, offers a flexible and dynamic winter destination.

45,000 skaters from November 1 - March 31

Legacy was selected by Rich Products Corporation to provide public space and ice rink management and operations expertise for the development of the Canalside redevelopment project with the NYEDC.

Core objectives of the project:

• Position Canalside as a year round destination for locals and tourists;

• Establish a business plan for incorporating recreation, entertainment and food and beverage options for all guests;

• Deliver a unique guest experience and amenity for all visitors;

• Design and facilitate a program that is uniform and cohesively themed with the design, décor, branding and messaging;

• Engage with the local community, civic groups, charitable organizations, schools, and residential audiences through the promotion of public programs, events, and attractions; 

• Review and outline all operational procedures, protocols and implementations for the mechanical and infrastructure systems.

Governors Island Winter Village Rink - New York, NY

5,000 sq ft outdoor ice rink and  full winter village experience, attracts both residents and tourists to Governor’s Island.

10,000 - 15,000 skaters from November 15 - March 1

Through the creation of the Winter Village experience, Governors Island was able to extend from a seasonal operation into a year around destination.  We provided seamless and turnkey rink installation, operations, and inclusive of general and project management.

• The Ice Rink was the seasonal winter centerpiece for a broader winter themed attraction:

• Delivered an exceptional and unique guest experience and amenity for all visitors;

• Designed and facilitated a program that was uniform and cohesively themed with the design, décor, branding and messaging of The Trust for Governors Island;

• Engaged with the local community, civic groups, charitable organizations,

schools, and residential audiences through the promotion of public programs, events, and attractions;

Brooklyn Commons Rink - Brooklyn, NY

5,000 sq ft, serves as a holiday centerpiece with diverse programming

10,000 - 15,000 skaters from November 15 - March 1

We provided seamless and turnkey rink installation, operations, and inclusive of general and project management as well as additional creative and programming elements and group/school sales.

Core objectives for the project:

• Brookfield Properties wanted to activate the common plaza throughout the winter season and provide an amenity to the public;

• The Ice Rink became the seasonal winter centerpiece for The Holidays at Brooklyn Commons:

• Deliver an exceptional and unique guest experience and amenity for all visitors and tenants surrounding the plaza;

• Established online ticketing platform and booking system for groups and local schools

• Design and facilitate a program that is uniform and cohesively themed with the design, décor, branding and messaging of Brooklyn Commons;

 • Engage with the local community, civic groups, charitable organizations, schools, and residential audiences through the promotion of public programs, events, and attractions;

McCarren Rink - Brooklyn, NY

9,000 sq. ft. winter rink in Brooklyn, NY offering a unique outdoor open-air skating experience.

25,000 visitors per season

In partnership with Open Space Alliance for North Brooklyn, Legacy conceptualized, produced and operated McCarren Rink as North Brooklyn’s destination for winter fun.  As North Brooklyn’s only outdoor ice skating experience, McCarren Rink offered a seasonal recreational outlet for both adults and children. McCarren Rink became a treasured winter destination for the residents of Williamsburg, Greenpoint, Bushwick, and beyond.

• The McCarren pool and recreation center was transformed into an annual winter ice skating destination

•McCarren rink was temporarily installed on top of the swimming pool to create a “pool deck” structure that supported the ice rink

• The rink was North Brooklyn’s ultimate destination for winter fun, offering skating classes, clinics and demonstrations, in addition to providing skate rentals and skate sharpening.

• Legacy installed, maintained, and operated the rink including all food and beverage operations and curated exclusive programming and events.

Seaport Ice Rink -
New York, NY

5,000 sq. ft. winter rink in Lower Manhattan, offering a unique skating experience in the historic Seaport District of Lower Manhattan. 45,000 visitors per season

In partnership with General growth Properties and later Howard Hughes Corporation, Legacy conceptualized, produced and operated Seaport Ice, a modular outdoor 12,000 square foot outdoor attraction and ice skating rink with related ancillary facilities that were temporarily installed each winter season on the boardwalks and piers at South Street Seaport. This was the first phase of a master plan to redevelop, reimagine and infuse community based activities into the downtown landscape.

•The rink had several iterations over the years, starting as a 15,000 square foot holiday ice rink on the pier boardwalk 

•  50,000+ skaters and 600,000 visitors in 12-week period

•Later, the rink shifted to the cobblestone area to encourage visitation to local retailers and be closer to the main avenue for greater visibility and easier accessibility.

•We were engaged to help install, maintain and operate the rink, as well as to help transform the District into a year round destination through curated programming and events.